I grew up drinking Emu Export/Bitter. I didn’t know any better as that was what was available.
I haven’t had one since '91 or there abouts. No interest in having another.
It was probably in the late '80s when some alternatives started coming on to the market. I’m not sure what market share Swan Brewery has now but it would be a fraction of what it once was. Under Alan Bond they tried to get into the eastern states market with Swan Premium. CUB then came into the WA market, as did a bunch of others.
I will say tho, that West End is worse than EE/EB. Can’t say XXXX does much for me either.